Popsicle recreates the nostalgic look of ice pop-stained lips with Popsicle Pouts lip oils
Popsicle Pouts celebrate the brand’s 120th Anniversary by turning summer days into lasting memories with a playful, glossy finish in shades of Orange, Cherry and Grape.
Get your hands on limited-edition Popsicle Pouts
Imagine it’s the middle of a long, hot summer day. Sprinklers are on, the pavement is warm beneath your feet and the freezer door swings open for the third time that day. You and your friends each grab a Popsicle ice pop, but it’s not just about cooling off. You pick your favorite flavor—Orange, Cherry or Grape—and swipe it across your lips, giggling as the colors stain your smile like pretend lipstick. It wasn’t just a treat. It was a memory in the making, one Popsicle-stained lip at a time.
For 120 years, Popsicle has been sparking imaginations and play for kids and adults of all ages. This summer, the brand is celebrating its milestone anniversary with a nostalgic, beauty-inspired twist—Popsicle Pouts. Inspired by the beloved, Popsicle-stained lips of childhood, Popsicle Pouts are a playful new line of lip oils actually meant for staining your lips, putting a fresh spin on those cherished memories with the favorite summer treat. Available in OMG Orange, Cheeky Cherry and Groovy Grape—playful shades inspired by Popsicle ice pops original flavors—these lip oils deliver a sheer, glossy wash of color that captures the effortless, just-enjoyed-a-Popsicle ice pop look.
Play isn’t just for kids—it’s for everyone. In fact, 91% of parents agree that play is good for their own well-being, and 64% say it helps them feel more connected to their kids. That’s why Popsicle Pouts were designed for daily wear, dress up and memory-making moments. This limited edition drop invites parents and kids alike to embrace the joy of being a kid, wherever they go.
“At Popsicle, we’ve always been about imaginative play and celebrating the little moments that bring us together,” said Bentley King, U.S. Head of Ice Cream Marketing Operations at Unilever. “With Popsicle Pouts, we’re now giving that same playful spirit a fun, wearable form. It’s a way to relive those carefree summer memories and add a pop of color to everyday moments—because joy and nostalgia don’t have an age limit.”
Starting today and just in for the first day of summer, fans can get their hands on limited-edition Popsicle Pouts for $5.64—about the price of a box of Popsicle ice pops—while supplies last at http://popsiclepouts.com. A limited number will be released each day, so they won’t stick around for long. Missed the first drop? Follow @Popsicle on Instagram for updates on future releases.
Every purchase also includes a coupon for a free box of Popsicle ice pops—because nothing beats the real thing! Whether you’re rocking the classic ice pop-stained lips or the glossy sheen of Popsicle Pouts, embrace the fun and nostalgia. Find Popsicle ice pops at a retailer near you and let the summer memories begin!
Q&A
Popsicle Pouts are a new line of lip oils (the beauty kind) inspired by the nostalgic experience of orange, red or purple lips stained from Popsicle ice pops. It’s a fun way to bring the joy of childhood play into everyday beauty routines.
Popsicle Pouts come in three shades inspired by the original Popsicle flavors: OMG Orange, Cheeky Cherry, and Groovy Grape.
Unlike traditional lip oils, Popsicle Pouts are designed to recreate the fun, effortless look of ice pop-stained lips. Popsicle Pouts are a fun beauty product the whole family can enjoy.
Yes! Popsicle Pouts are cruelty-free, vegan and free from parabens and gluten.